Fashion 2000 Series | ||||||||||||
| How do designers keep dreaming up fashions to catch the consumer's eye? And how do marketers keep finding ways to make these products stand out in the crowded clothing marketplace? Relying on insider input from industry professionals, academics, and students, this illuminating two-part series answers these and other questions. | ||||||||||||
| Trends In Apparel Marketing | ||||||||||||
| Technology and a booming economy are driving innovation in the clothing industry that is beneficial to businesses and consumers alike. This programme examines trends in apparel marketing and changes in manufacturing and distribution. Bricks-and-mortar marketing via retail, department, discount, and specialist stores; catalogue sales; shopping by television; and online buying are all discussed. In addition, interviews with a distributor, a buyer, and a retailer provide insider perspectives on this dynamic industry. | ||||||||||||
| Running Time: 17 mins | ||||||||||||
| Age Range: 14 - 19 Years | ||||||||||||
| Year of Production: 1998 | ||||||||||||
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| *Price includes non-theatric public performance rights for educational and training purposes, excluding despatch charge & VAT (@17.5% where
applicable) Log in or register to apply for discounted pricing, or apply promotional discount codes at checkout. |
